The Luxury Club
Who we are
We have spent 25 years falling in love with Italy. And every day, we try to make our guests fall in love with it too.
- Our story began
- 2001
- People in our team
- 50
- Exclusive experiences across Italy
- 200+
- Our home
- Tuscany
It all began with a welcome
In 2001, in the hills near Siena, we started with something very simple: the wish to welcome people the way Italians welcome friends into their homes. Not as customers to be served, but as guests to be looked after. Twenty-five years later, that wish has not changed. It has only grown.
Italy, the way we live it
We do not sell journeys from a catalogue. We know the winemaker who will open his cellar for you, the hands that still shape pasta the old way, the narrow road that leads to the view no guidebook mentions. Every itinerary is born from a conversation: who you are, what moves you, how you love to spend your days. Then we build it, piece by piece, as if we were preparing it for our own family.
The people who travel with you
Our drivers are not simply drivers. They are part of our family, and for the length of your journey they become part of yours: the first smile when you arrive, the coffee stop you did not know you needed, the restaurant they recommend because they eat there themselves. We drive our own cars and choose our own people, because we will never leave the most precious part of your journey to anyone else.
Every detail, because details are everything
A reply within a day. A message answered whenever you need us while you travel. A table booked exactly where you hoped. Care, for us, is made of small gestures you may never notice, and that is exactly how it should be.
Italy at your table
Food is how Italians say welcome. That is why our chef cooks for our guests, during their journey in Italy and even in their own homes across the ocean. Sometimes the most beautiful way to begin a journey to Italy is around your own table.
After 25 years, what makes us proudest is not the number of journeys we have designed. It is the guests who come back, and the friends they send to us.
In our guests' words
We loved the wineries and all the things you recommended. Samuele was wonderful. He is so smart and knowledgeable of the history and all the region, and truly knew how to navigate the area to keep us out of traffic and see the beautiful landscape and countryside.
Shari Weiner
I just wanted to reach out and tell you what an amazing trip we had! Our hotel location in Rome was so close to where our daughter was studying. It was perfectly convenient! The hotel in Florence was so beautiful, an incredible location!
Cheryl Nicolls
Thank you Mirko and Francesco! We will never forget this wonderful adventure. We experienced things we would never have imagined.
Sheila Black
Thanks for an amazing trip and historical tour. It was one of a kind. The attention to detail and individual mindfulness really made each of us feel connected.
Ty Witten
What an incredible trip! In large part due to you both! Thank you for sharing your beautiful country! Your hometown was our favorite.
Heather Brown
Hear it from them
The people behind your journey
Behind every journey there is a team that knows Italy and loves welcoming people.
Mirko
CEO
The heart of the company: for 25 years he has made sure every guest feels at home in Italy.
Cristina
Journey Planning
She turns your wishes into a journey, detail after detail.
Samanta
Journey Planning
She shapes every itinerary with care, so that nothing is left to chance.
Paloma
International Relations
Your first point of contact from across the ocean, always ready to listen.
Katia
Fleet & Driver Coordination
She makes sure the right car and the right driver are always waiting for you.
Francesco R.
Administration & Accounts
Precise and attentive, he keeps every detail of your journey in order.
Francesco S.
Chauffeur & Guest Relations
Behind the wheel and beside you: the friendly face who welcomes you to Italy.